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Revisión de métricos | AppSourcing

¿ESTÁ UTILIZANDO LAS HERRAMIENTAS BÁSICAS?

Revisión de Analítica

Revisión de analítica

Los sitios web tienen el mayor potencial de ser exitosos cuando miden su desempeño y basan las decisiones importantes en el comportamiento de sus visitantes.

En AppSourcing podemos asesorarlo en las distintas formas de optimizar su sitio, convirtiendo visitantes en clientes. Aprenda como incrementar su posicionamiento y tráfico meta con una revisión de analítica.

57%

Porcentaje de sitios web a nivel global que utilizan Google Analytics

Fuente: W3Techs

Confirmando una instalación correcta de las herramientas básicas

Instalados e integrados: Google Analytics, Google Tag Manager y Search Console.

Lo primero es confirmar si sus herramientas están configuradas correctamente, incluyendo integración efectiva con los reportes de AdWords (si fuera el caso). Los datos dentro de Google Analytics deberían ser lo más exacto posible.

Luego, estableceremos metas y túneles basados en los objetivos de su negocio. Finalmente, nos filtraremos a nosotros mismos (también a robots y arañas) de los reportes de tráfico. Queremos datos limpios y exactos sobre todo.

"Con AppSourcing hemos logrado potenciar enormemente el alcance y desarrollo digital de nuestros servicios de comunicación y diseño por lo que se ha convertido en un socio comercial clave para nosotros."
Mario Solorzano a happy client from RUBIC HUB
Mario Solórzano
Director y Co-fundador
Rubic-Hub Estrategias

Reportes y automatización continuos

No se preocupe, con el tiempo se vuelve más sencillo.

Toma tiempo en configurar las herramientas de análisis. Una vez que están configuradas, los datos llegan a usted. Tenemos muchas herramientas disponibles que pueden mostrar los datos en una variedad de formatos:

  • Consolas hechos a la medida para su tráfico y objetivos
  • Reportes por email generados automática y periódicamente
  • Eventos de inteligencia que le notifican cuando hay picos o caídas en los datos

Análisis de tráfico y conversiones

Lo básico del análisis.

Google Analytics está diseñado para el análisis de tráfico y conversiones. Dentro de su consola podrá ver lo básico del embudo y nuestra atención a la audiencia, adquisiciones, comportamiento y conversión.

Documentaremos qué está funcionando bien y las áreas que necesitan optimización. Examinaremos fuentes de tráfico, reportes de adquisición, páginas y rutas más utilizadas, reportes de comportamiento, tasa de conversión y objetivos completados.

Luego haremos un análisis más profundo de los datos para entender cuales son los visitantes que no se involucrarán con su sitio. Analizaremos tasas de salida y juntos podremos aprender cuáles páginas son las menos útiles para conversiones para que pueda comenzar a implementar mejoras y ver resultados inmediatos.

¿Qué tan bien conoce a sus visitantes?