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Sorprendentes Datos Sobre Videos - AppSourcing

Sorprendentes datos sobre Videos para su Empresa

Crear videos para su empresa es vital hoy en día.

El video es el medio de más crecimiento en popularidad entre los usuarios de internet.

Las cifras son abrumadoras:

  • Para el 2021 más de 82% de tráfico de internet será video
  • Amazon y Ebay reportan que si ponen un video en la página de un producto eso incrementa por 35% la posibilidad de compra
  • Más de 4 mil millones de videos son vistos en YouTube cada día

Por eso el video se ha vuelto esencial para su comunicarse con clientes y prospectos de su empresa.

Aquí hay varios datos que nos sorprendieron producto de una encuesta que hizo empresa Promo.

Además añadimos algunas de las mejores prácticas y una lista de recursos al final.

Publicar en múltiples plataformas que permiten video y probar cual es mejor

Facebook es la plataforma más popular para ver videos (47% de los encuestados) lo cual no es sorpresa ya que han optimizado su algoritmo para mostrar más videos.

Los videos nativos son lo recomendado. En vez de hacer un enlace hacia el video en YouTube es mejor subir los videos a cada canal. Eso les da más visibilidad porque son favorecidos por el algoritmo del canal.

No obstante, no debería de ignorar los otros canales de video disponibles, por ejemplo: YouTube e Instagram. Debería probar todos y comparar resultados.

Pero lo más importante como siempre es el valor que están dándole al usuario.

Los usuarios están consumiendo cada vez más video.

Cada día se ven mas videos

Un solo video que creó hace unos meses no es suficiente.

Más de 76% de los encuestados dicen que ven más de dos videos por día.

Interesantemente, 65% dicen preferir ver videos de Facebook con sonido y la mayoría son hombres.

Los subtítulos son leídos 44% de las veces.

Así que sonido, subtítulos y descripciones completas y detalladas todos añaden valor y mejoran la experiencia del usuario.

Para lograr un volumen más alto de videos considere hacer videos más informales. Los Stories son un lugar accesible en donde el usuario no espera una gran producción técnica. Mientras el mensaje sea sincero y útil cumplirá con la misión.

Videos = Acción

Cada día más personas están tomando acción al ver un video.

Es importante alinear el mensaje de su empresa con los videos que produce para que los usuarios vean algo relevante. Esto hará que compartan o se comuniquen con su empresa más.

Y por lo mismo es importante tener algún tipo de acción al final del video donde es claro al usuario como comunicarse con su empresa, si hay alguna oferta o cualquier información útil que lo impulse al contactarlos.

Encuesta de usuarios de video

Este útil infográfico muestra hábitos de usuarios y videos: 

Resumen - hacer videos es el futuro y presente

Los videos deben ser parte del día al día de los esfuerzos de mercadeo de su empresa. El infográfico arriba da mucha información útil de los patrones de uso lo cual es fundamental. Siempre es prioridad entender al usuario, comprender a su cliente potencial y ponerse en sus zapatos.

Esto hará que sus videos se conviertan en una potente herramienta de creación de negocios para su empresa.

Recursos Para Crear Videos

Editores de Video

Otras Herramientas para Creación de Videos

Imágenes y Videos Gratuitos

Imágenes del Dominio Público (sin derecho de autor)

Sonido y música gratuita para videos:

Cursos de Creación de Videos

Plataformas de Video

¿Quiere integrar videos a su estrategia de mercadeo? Contáctenos