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Redes sociales para empresas - Consejos poderosos para optimizar publicaciones en Facebook - AppSourcing

Redes sociales para su empresa

Consejos poderosos para optimización de publicaciones en Facebook

Redes sociales para empresas - optimización de publicaciones en Facebook

Le ofrecemos estos poderosos tips para optimizar las publicaciones de su negocio en Facebook. Estamos seguros que serán de mucha utilidad para los posts de su empresa en tan influyente red social.

Por supuesto, nosotros en AppSourcing le podemos ayudar con esta optimización como parte de nuestro servicio de mercadeo digital y SEO.

1. Etiquete todas las publicaciones

  • Un tag o etiqueta es una palabra clave o keyword con un signo # adelante
  • El objetivo es etiquetar palabras de búsquedas que los clientes pueden hacer en Google. Por ejemplo, si su negocio es una tienda de ropa, una etiqueta podría ser: #VestirBien o #RopaCasual
  • Si su negocio es específico para Costa Rica, puede agregar al tag el nombre también, así: #RopaCasualCostaRica

2. Utilice palabras clave en las publicaciones

Redes sociales para empresas - mercado meta para publicaciones en Facebook
  • Utilice keywords o palabras clave en las descripciones de las fotos
  • También en las actualizaciones de estado
  • Debe leerse bien y sonar natural, no forzado

3. Las publicaciones con bastante contenido funcionan mejor

Redes sociales para empresas - Facebook
  • Alrededor de 400 palabras es el ideal
  • Entre más tiempo le tome hacer sus publicaciones, más veces Facebook compartirá esas publicaciones con sus seguidores

4. Los primeros 18 caracteres de publicación son clave

Redes sociales para empresas - utilización de meta description en Facebook
  • Los primeros 18 caracteres son la descripción o meta description
  • Intente agregar palabras clave en esos primeros caracteres
  • Estas son las mismas palabras clave de las etiquetas mencionadas anteriormente

5. Cuando sea posible, publique sobre temas que son tendencia

  • Intentar buscar un tema que es tendencia (trending) y que sea relevante
  • Utilícelo en la publicación

6. Agregue un enlace a su página web en la publicación

Redes sociales para empresas - enlace a página web desde publicación en Facebook
  • Al menos un par de veces al mes es recomendable que una publicación tenga un enlace hacia la página web de su empresa o negocio
  • Esto va creando una red de enlaces hacia la página web, que es de vital importancia para la optimización de motores de búsqueda (SEO) y la calificación que le da Google a su dominio y sitio web

7. Utilice eventos para atraer visitantes a su página web o evento de su empresa

  • Aproveche la herramienta de eventos de Facebook
  • Puede atraer más seguidores
  • La información mostrada en el evento se muestra en más lugares, ampliando así la visibilidad

¿Necesita ayuda optimizando las publicaciones en Facebook de su empresa?